Italian Leather Edit The Row Top Handle Bag

The Row Bags: Frequently Asked Questions

These are the questions that come up most often about the row bags, answered with only what can be verified. Treat every price throughout as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Anything that is reported yet unconfirmed is marked as such rather than quietly rounded up into fact. Where a figure comes from a resale report, it reflects observed market behaviour and is not investment advice. Only bags are covered; ready-to-wear and footwear sit outside the scope. Much-repeated claims that cannot be checked have been left out.

Who makes The Row, and where are the bags made?

The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name is taken from Savile Row in London. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No further manufacturing detail is published, which means claims about specific tanneries cannot be checked. Los Angeles, New York, London, Paris and Amagansett each have an own-name boutique.

Why is there no branding on the bags?

Nothing in the range carries an exterior logo plaque, branded hardware or a monogram print. Identification works through silhouette, proportion https://therowofficial.com/tote-bags/ and construction instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone line the bags where other houses print logo jacquard, meaning the linings are luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.

How much should you expect to pay for a The Row bag?

There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material shifts the price more than size does. On the same silhouette, suede is consistently dearer than calfskin. Treat the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.

Is the Margaux discontinued?

The brand alone knows, and it has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is reported everywhere but has never received official confirmation from the brand. Any article that runs together those two different claims is claiming more than the evidence allows. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.

What separates the Soft Margaux from the original Margaux?

The Soft Margaux is a reworking rather than a rename. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 keeps the same construction, at 12 x 9 x 7.5 inches with two card slots and a zip pocket. Reports put a Soft Margaux 15 at about $4,700, though nothing confirms it. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.

Why do the model names have numbers in them?

The figure means width in inches, and not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. This makes comparison unusually easy, because two bags sharing a number occupy roughly the same width. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. When a name carries N/S or E/W instead, those letters describe orientation rather than dimension. Learn both conventions and you have most of the answer before the bag is in front of you.

How do I authenticate a The Row bag?

There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication is a physical exercise instead. Look for stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is expected, and the Margaux carries engraving on its buckles and base feet. Counterfeits reported through 2024 and 2025 get past photographs, which is why in-hand checks and platform authentication are what sources recommend.

• There are no serial numbers, no date codes and no authenticity cards
• Stitching of even density, with clean hand-painted edges
• An interior stamp that is crisp, centred and reads Made in Italy
• Hardware matte or brushed, closing precisely
• The bag should keep its shape empty

Do The Row bags retain value on the secondary market?

Observed market behaviour says yes, but none of this is investment advice and past figures forecast nothing. According to the Rebag CLAIR 2025 report, the brand reached 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. The same report placed the Hermes Kelly Mini II at 282% and Goyard at 123%, which gives some context. Less firmly, Fashionphile resale was reported up about 44% year over year. Canvas, nylon, sisal and seasonal colours discount, so the strength is concentrated in black and neutral calfskin rather than the line as a whole.

Where can I buy The Row bags?

Buying direct means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are verified multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet handles off-price and archive stock, where discontinued styles often surface on it. Secondary-market trading runs through Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference. They also turn up on Poshmark, eBay and Mercari, though sources flag the first two as higher counterfeit risk. One caution for anyone searching for the row for sale: at least one non-official site uses the brand’s name, so verify you are on the brand’s own store before buying direct.

How should I care for one?

No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes respond to buffing with a soft dry cloth, with neutral conditioner used sparingly. Nappa and lambskin, found mostly in linings, are exceptionally soft and mark easily, so stick to a dry cloth and avoid over-conditioning. The most fragile material in the line is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.